Part 1 (see here) suggested
that changing behavioural patterns of the women has the potential to save them.
Most of the maternal deaths occurring are partially preventable by reducing
behavioural risk factors such as poor utilisation of health services, and lack
of skilled birth attendant during delivery.
In developed
countries, research on the relationship between education and health has
highlighted the concept of health literacy. The World Health Organization (WHO)
has defined health literacy as “the cognitive and social skills which determine
the motivation and ability of individuals to gain access to, understand, and
use information in ways that promote and maintain good health.” Basically, it
is the degree to which the women of childbearing age have the capacity to get,
process and understand essential health information and services needed. Poor
health literacy can affect the recognition and understanding of the health
problems that can occur during pregnancy. Thereby reducing the chances of the
women in surviving any future adverse outcome.
These women can be
said to judge risk based on their feelings and emotions, implying that social
factors and their cognitive biases can distort risk perception and hinder any risk
communication. The issues that arise here are those dealing with how to overcome
these biases and factors that impede the women from making proper health care
decisions.
The success and
failure in reducing maternal mortality lie with the intervention of the
government, their willingness to implement policies, public acceptance of the
interventions, and willingness to achieve individual change. Every woman has a
mental model for making sense of situations and processing of information.
These mental models are fragmentary beliefs and perceptions that have been
formed over time by interactions and society. So it is only wise for health
care professionals and communicators to understand the underlying reasons why
the women make certain dangerous health care decisions. This will potentially
enhance the effectiveness of any health literacy interventions for the
encouragement of proper pregnancy and delivery routes.
There is,
therefore, a credible explanation, to demand that communication and advocacy
include all the necessary stakeholders of the risk, from the lay people to the
experts/policy makers.
As always please
feel free to drop your comments.
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